SEO, or Search Engine Optimization, is the process of enhancing a website’s visibility and ranking on search engine results pages (SERPs). It involves optimizing various aspects of a website, such as content, structure, and links, to align with search engine algorithms and improve organic traffic. Effective SEO strategies include keyword research, on-page optimization, off-page link building, technical optimization, and content creation. By implementing SEO techniques, businesses and website owners can increase their online presence, attract more targeted traffic, and ultimately achieve their goals, whether it’s generating leads, increasing sales, or improving brand awareness in a competitive digital landscape.